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Official Colors

Primary Palette

The official Texas State gold and maroon are key components of the Graphic Identity Program, and they
are the primary colors for use in principal print and electronic communications. Accent or secondary
colors are used in addition to gold and maroon, but they cannot be used as primary, stand-alone colors.
Consistent use and careful matching are essential in establishing and maintaining a unified image.

The Pantone® colors should be used when printing one-, two- and three-color publications (spot color).
When full-color printing (four-color process) is used, the CMYK mix is applied. The RGB values are for
screen display only and the HEX values are for Web design.


  spot color four-color process RGB HEX
Metallic Gold PMS 872 CMYK 20–30–70–20 180–152–90 B4985A
Maroon PMS 504 CMYK 65–100–100–35 80–18–20 501214

Using the formulas specified will ensure the best color match on all computers. Do not rely on the
output produced by a desktop color printer for matching the color when a project is to be printed on a
printing press. The color calibration of desktop printers typically does not match the Pantone Matching
System colors used by offset printers.

The primary color palette spot and four-color process specifications may be used on both coated and
uncoated paper stock.


Primary Color Palette 


Secondary Palette

The secondary palette color options were selected to complement the primary palette of metallic gold
and maroon. The secondary palette provides complementary color options that may be used in
combination with the primary palette, but should not be used as a substitute for the primary palette. 

Because spot and four-color process inks may look different when printed on coated versus uncoated
paper, the secondary palette includes color options that compensate for this printing variance. Please
use the coated paper ink options when printing on coated paper stock. The uncoated paper ink options
should be used when printing on uncoated paper.


Coated Paper Inks

Secondary Color Palette - Coated


Uncoated Paper Inks

Secondary Color Palette - Uncoated