Award:Gold, 2008 Admissions Advertising Awards
Client:Office of Undergraduate Admissions
Audience:High-achieving high school students
Purpose:Pique students’ interest in Texas State
Description:This self-mailing direct mail piece stands out from the crowd of college mailings thanks to a design that allows it to reveal its contents in an unusual way. As each of four panels is unfolded, the recipient receives messages about the many reasons a high-achieving student should consider Texas State. Nestled inside is a business-reply postcard for the student to return to learn more. The search piece shares the look of the other 2007-08 recruitment materials: a rich metallic gold with maroon accents and the star from the Texas State logo repeated throughout.